APS Selects JPA Health to Lead Strategic Communications Campaign Elevating Physiology’s Vital Role

Rockville, Md. (July 14, 2025)—The American Physiological Society (APS) has selected JPA Health to lead a national campaign aimed at elevating awareness and appreciation of physiology as a foundational discipline in life science and medicine, while advocating for the importance of science funding. JPA Health is an award-winning public relations and communications agency specializing in science and public health. 

JPA Health was chosen through a competitive process for its innovative approach, bold creative concepts, and proven expertise in bioscience advocacy and stakeholder engagement. The agency brings deep expertise in bioscience communication, a proven track record with federal agencies and scientific societies, and an understanding of the policy and funding landscape that shapes biomedical research.  

The campaign will support a key objective of the APS Strategic Plan: elevating the visibility and standing of physiology within the broader scientific and biomedical communities. In April 2025, the APS Board of Directors approved funding for this initiative—affirming the Society’s commitment to positioning physiology as a central force in advancing health, understanding life and disease, and informing biomedical innovation. APS will work in partnership with JPA Health to build public, policymaker and scientific community support for physiology.  

“This campaign is about ensuring key audiences understand that physiology is not just relevant, it’s essential,” said APS CEO Scott Steen, CAE, FASAE. “JPA Health impressed us with their strategic vision, audience insights and ability to translate complex science into compelling narratives that move people.” 

JPA Health will lead campaign development, creative execution, media strategy, digital engagement and public affairs outreach in collaboration with APS. The multichannel effort will launch in July, with initial phases focused on message development and stakeholder alignment. 

NOTE TO JOURNALISTS: For more information, please contact APS Media Relations or call 301.634.7314. Find more highlights in our Newsroom.   

Physiology is a broad area of scientific inquiry that focuses on how molecules, cells, tissues and organs function in health and disease. The American Physiological Society connects a global, multidisciplinary community of more than 10,000 biomedical scientists and educators as part of its mission to advance scientific discovery, understand life and improve health. The Society drives collaboration and spotlights scientific discoveries through its 16 scholarly journals and programming that support researchers and educators in their work.